Johnson’s® Baby is pushing the envelope in baby skincare with its latest campaign, “Protection* ka Promise Pehle Din Se,” featuring Bollywood’s Anil Kapoor and Sonam Kapoor. This innovative campaign, developed by DDB Mudra, underscores the brand’s dedication to cutting-edge baby care technology and its commitment to protecting delicate skin from the very first day.
The campaign integrates high-impact storytelling with technology, showcasing the advanced formulation of Johnson’s Baby Soap. The film features Anil Kapoor as a concerned grandfather questioning the effectiveness of skin moisture retention. His daughter Sonam Kapoor then highlights the soap’s innovative formula, which includes naturally derived glycerin and vitamin E, designed to enhance skin hydration and barrier protection. The playful nod to Kapoor’s iconic ‘Mr. India’ role adds a unique, engaging twist to the technological focus of the product.
Anil Kapoor notes, “Being part of this campaign allows us to highlight Johnson’s advanced skincare technology. It’s been a joy collaborating with Sonam.” Sonam Kapoor adds, “As a mother, using scientifically formulated, gentle products for my baby is crucial.”In Shillong, where consumers value both innovation and tradition, this campaign is set to captivate parents with its blend of advanced technology and emotional storytelling. Johnson’s Baby’s focus on scientifically proven ingredients is expected to strengthen its position in the market.
