ENO, a leading digestive brand by Haleon (erstwhile GlaxoSmithKline Consumer Healthcare), has launched its first-of-its-kind chewable antacid, ‘ENO Chewy Bites’, in two delicious flavors: Tangy Lemon and Zesty Orange. ENO Chewy Bites is designed to provide instant relief from acidity, catering to modern lifestyles and increased eating outside habits. The chewable antacid is available in airports, stations, restaurants, and malls, making it a convenient and fast solution for acidity.
ENO Chewy Bites is a new product containing natural ingredients and 1000 mg of Khatika Churna, which can help with acidity within 1 minute. It is gentle on the stomach and suitable for adults and children over 12 years old.
The product will be featured in TV, print, and social media communication, with a TV ad featuring a father and son enjoying a food expedition at a friend’s birthday party when their enjoyment is interrupted by acidity. The TVC was conceptualized by Ogilvy & Mather, India. Ms. Anurita Chopra, Head of Marketing, said, “With this revolutionary launch, we’re offering a unique and enjoyable way to address acidity, all while reinforcing the trust and reliability that the brand is known for.”
