ENO, the leading OTC antacid by Haleon, has launched its new ENO 3-in-1 variant, combining the power of its classic formula with the natural benefits of jeera, ajwain, and kala namak. This new product aims to provide fast and effective relief from acidity, gas, and indigestion, leveraging ENO’s trusted reputation with the added appeal of traditional remedies.
The brand has rolled out a national TV campaign featuring actors Aparshakti Khurana and Farida Jalal, illustrating the product’s efficacy in everyday scenarios. For the South Indian market, a regional campaign starring Kalidas Jayaram highlights the variant’s relevance during festive occasions. The product will be available in single and six-sachet packs through grocery stores, modern trade, chemists, and e-commerce platforms.In the Asansol market, where diverse and rich food traditions often lead to digestive discomfort, ENO 3-in-1 is poised to meet local demand effectively.
The introduction of this variant is expected to resonate well with consumers seeking a reliable solution for digestive issues, aligning with their preference for both traditional and modern remedies.Haleon’s Category Lead, Kishlay Seth, emphasized the brand’s commitment to innovation, stating, “ENO 3-in-1 merges the efficacy of our established formula with the benefits of natural ingredients, providing a comprehensive solution for digestive health.”The launch is supported by a robust multimedia campaign across digital, print, and outdoor platforms.
