ENO, a leading digestive brand by Haleon, has launched its first-of-its-kind chewable antacid, ‘ENO Chewy Bites’, in two delicious flavors, Tangy Lemon and Zesty Orange. The chewable antacid contains natural ingredients and 1000 mg of Khatika Churna, which works on acidity within 1 minute.
It is gentle on the stomach and can be consumed by adults and children above 12 years of age. ENO Chewy Bites is available in three SKUs: Single pillow pouch, pack of 10s, and pack of 30s.
The new product is designed to cater to modern lifestyles, allowing users to enjoy ENO’s trusted fast and effective relief wherever acidity occurs. ENO Chewy Bites’s TVC is conceptualized by Ogilvy & Mather, India, and developed by Director Surjo Deb of Ubik films, features a father and son duo on a food expedition during a friend’s birthday party when their enjoyment is interrupted by acidity. ENO’s Head of Marketing, Anurita Chopra, emphasized the brand’s commitment to innovation and providing a more convenient option for consumption.
