Durex’s The Birds and Bees Talk (TBBT), an impactful life skills program by Reckitt, a global leader in health and hygiene, has proudly marked its third consecutive year as the official health partner of Northeast India’s most iconic cultural celebration—the Hornbill Festival.
As the festival celebrates its milestone 25th edition, TBBT is set to launch Asia’s first Consent Café, a pioneering initiative designed to spark meaningful conversations around consent, equity, and healthy relationships. The Hornbill Festival, expected to welcome over 150,000 visitors from December 1 to 10 at Kisama Heritage Village, Kohima, offers a unique platform to blend traditional heritage with modern values.
The TBBT Consent Café aims to provide an immersive space combining light, music, and art to help attendees reflect on the meaning of consent and its role in fostering healthy connections. Mr. Veyielo Duolo, Director, Tourism Department, expressed his enthusiasm: “The 25th Hornbill Festival stands as a beacon of cultural pride, and we are thrilled to have Durex’s The Birds and Bees Talk implemented by Reckitt and Plan India as our official Health Partner.” Gaurav Jain, Executive Vice President, Reckitt—South Asia, remarked, “At Reckitt, we believe that knowledge is the foundation of empowerment.
