Durex’s The Birds and Bees Talk (TBBT) strategically reaffirms its commitment to community health as the Official Health and Hygiene Partner at the 24th Hornbill Festival. This partnership, building on the success of the previous year, not only enhances Durex’s brand visibility but also establishes a robust presence in the burgeoning Northeast Indian market.
The festival’s inauguration on December 1, 2023, witnessed the esteemed presence of dignitaries, including Governor La Ganesan and Chief Minister Neiphiu Rio. International representation by figures like US Ambassador Eric Garcetti and British High Commissioner Alex Ellis highlights the global significance of the collaboration.
Director of Tourism, Nagaland, Keduosieu Metha, emphasized the alignment of TBBT’s principles with the festival’s values, creating a harmonious blend of health advocacy and cultural celebration. Gaurav Jain, Senior Vice President, South Asia, Reckitt, expressed the collaboration’s strategic importance in engaging with the dynamic youth demographic in Northeast India.
