Durex The Birds and Bees Talk (TBBT) collaborated with the 24th edition of the Hornbill Festival to raise awareness about adolescent health and wellbeing. The festival aimed to engage festival-goers in open and informative dialogue, fostering a healthy environment for discussions often considered taboo. TBBT expanded its reach beyond the main arena by unveiling a rap album on December 9th at Imagiland, featuring artists like G’nie, Sudarshan Rai, A Hosea, and Nagaland’s MokoKoza.
Implemented by PLAN India under Reckitt’s leadership, TBBT made its presence felt among visitors with their active public engagement. They also organized a painting competition on the theme “Express the vibrant colors of adolescence” to celebrate and encourage the creative expression of talented artists who can inspire youths. LitokaAchumi won the painting competition, while MethsingBeshang and Vimhakho Sotetsu won cash prizes up to 1 lac INR.
Ravi Bhatnagar, Director, External Affairs and Partnerships, SOA, Reckitt, said “We take immense pride as the Health Partner for the 24th Edition of The Hornbill Festival. Together with Durex TBBT, we celebrate not only the Festival of Festivals but also the essence of culture, talent, and the importance of embracing health as an integral part of our collective journey.”
