The DNEG Group, the London headquartered world-leader in visual entertainment technology and services, announced that United Al Saqer Group (“UASG”) will will invest $200 million in the company, valuing it at over $2 billion. The DNEG Group, a leading provider of visual effects (VFX) services, is set to expand its services to include sector-agnostic content production and AI-powered technology. The investment by UASG will accelerate the group’s strategy of innovation and diversification, ensuring continued technology and creative leadership in the rapidly evolving media & entertainment sector.
The DNEG Group plans to launch its technology division, Brahma, which will develop the industry’s most comprehensive AI-powered, photo-real CGI creator, Ziva. Brahma will democratize photo-real content creation and use over 25 years of proprietary data. Prime Focus Studios, the group’s intellectual property and content creation arm, will expand its investment in high-quality content production.
The group will also open a new office and visual experience hub in Abu Dhabi, aiming to create a world-class ecosystem in the Middle East for content production, storage, and distribution, fostering skilled jobs in media and technology sectors. His excellency Ahmed Jasim Al Zaabi, Chairman of the Abu Dhabi Department of Economic Development said, “This move reaffirms Abu Dhabi’s status as a prime destination for groundbreaking investments, visionary enterprises, and a thriving environment where creativity and technology converge.”
