Divine Solitaires, a leading name in India’s luxury jewellery segment, has officially launched the fourth national edition of The Solitaire Festival of India (TSFI). Scheduled from August 1–31, 2025, the festival, themed “Sparkle Se Surprise Tak,” will be held at partner retail stores in over 100 cities, offering customers a premium solitaire shopping experience with exclusive rewards and surprises.
Shoppers can enjoy assured gifts such as Spin the Wheel prizes, surprise picks, and Divine Vouchers, alongside weekly mega draws on August 11, 18, and 25 featuring prizes like iPhones, laptops, washing machines, and PlayStation 5 consoles. The grand Bumper Draw on September 3 will award a luxury SUV and high-end home appliances. TSFI is expected to strengthen market sentiment for premium solitaires, with local jewellers anticipating higher customer engagement. The city’s growing appetite for certified diamonds and transparent pricing is likely to drive significant sales during the campaign period.
Jignesh Mehta, Founder & Managing Director, said, “A Divine Solitaires diamond is more than a gem — it’s an expression of emotion. TSFI adds joy and surprise to every milestone purchase.” Loyalty program upgrades are available until August 10.
