Dettol, India’s leading germ protection brand, has unveiled its #DadsCanToo campaign to promote shared parenting and empower fathers in baby care. The initiative encourages dads to confidently engage in hygiene and caregiving tasks, supported by Dettol Antiseptic Liquid.
Research shows that while mothers often shoulder the majority of baby-related responsibilities, 94% of these tasks can be performed by anyone, including fathers. The campaign aims to challenge traditional norms and foster a balanced parenting approach, easing the pressure on mothers.
Kanika Kalra, Regional Marketing Director at Reckitt, emphasized the importance of shared responsibility in parenting. The campaign, created by Leo India, features a heartfelt film showcasing fathers’ journeys toward confidence in caregiving. This Father’s Day, Dettol celebrates the potential of dads to contribute equally to parenting, advocating for a cultural shift towards collaborative family dynamics.
