Dettol, India’s most trusted germ protection brand, unveils a new campaign #DettolProtectsTomorrow, to motivate children to explore the world without the fear of disease-causing germs. With a strong belief that children’s curiosity should be encouraged to achieve their true potential, Dettol aims to empower mothers to build a better and safe future for their kids. To bring this thought alive, Dettol launched India’s first-ever personalized foaming hand wash, encouraging consumers to capture precious moments showcasing their kids exploring their talents, and create their own customized Dettol foaming hand wash packs.
The campaign was launched with a video highlighting the brand philosophy of providing safety and protection of Dettol foaming handwash to children. It was also brought to life through partnership with Better India by recognizing and celebrating 20 inspirational stories of kids from across India who are making an impact on their lives and their local communities to build a better world.
Dettol’s foaming handwash offers 10X better protection than other handwashes and is gentle for young hands, empowering mothers to build better futures for their kids. Dilen Gandhi, Regional Marketing Director, South Asia – Health & Nutrition, Reckitt stated, “Personalised packaging of Dettol foaming handwash will have pictures and stories of these kids and we hope it serves as a reminder for all, to go out exploring and get their own personalised packs”.
