The National Stock Exchange (NSE) finds itself at the forefront of a battle against digital deception as deepfake videos impersonating CEO Shri Ashishkumar Chauhan flood the online sphere. These sophisticated manipulations, utilizing advanced technology to replicate Chauhan’s voice and appearance, have raised significant concerns regarding the dissemination of false stock recommendations.
In response, NSE has issued a cautionary alert, urging investors to exercise caution and verify information from credible sources. The exchange emphasizes reliance on its official channels, including its website (www.nseindia.com) and verified social media platforms, for accurate information.Employing innovative approaches, NSE is actively working to combat the spread of deepfake content. Utilizing algorithms and machine learning, the exchange is developing detection mechanisms to identify and mitigate fraudulent videos.
Moreover, NSE is spearheading educational initiatives to enhance investor awareness about the risks associated with deepfake technology. By promoting media literacy and emphasizing the importance of verification, the exchange aims to empower investors to make informed decisions in an increasingly complex digital landscape.
