Koshayojan Services Limited and MAI Labs LLC, entities under the MAI Group, known for their cutting-edge innovations in immersive experiences, have initiated legal proceedings against acclaimed music composer, A.R Rahman, along with other entities such as Positron, LLC, Intel Corporation, and The Feelies Limited who were involved in the production of a short cinematic sensory experience film titled ‘Le Musk’.
‘Le Musk’ reportedly incorporates elements reminiscent of MAI Group’s pioneering technology, raising questions about intellectual property rights and creative ownership in the entertainment industry. AR Rahman’s 37-minute cinematic sensory experience, a unique virtual reality piece, utilizes scents and haptics for a unique sensory experience. The MAI Group has hired the expertise of top law firm, Luthra and Luthra Law Office India to take legal action against unauthorized use of their sensory-driven technology, which integrates all five human senses into immersive content interactions, transcending the conventional boundaries of sensory experiences.
The entities under MAI Group plan to sue him against “unauthorized utilization of their revolutionary sensory-driven technology.” MAI Group’s six patents revolutionize sensory experiences by integrating all five senses into a unified content system, allowing for the creation of single or multiple devices that cater to sight, sound, smell, taste, and touch.
