In celebration of World Environment Day, Coca-Cola India launched #BenchPeBaat, a campaign aimed at reviving the spirit of true connections and conversations among people. Coca-Cola India through its foundation, Anandana, in partnership with United Way Mumbai has installed 380 sustainable benches in 10 cities in India. These repurposed benches, crafted from recycled plastic waste collected during the ICC World Cup 2023, aim to make a refreshing difference, one conversation at a time.
Coca-Cola India is celebrating its commitment to a circular economy and community engagement, aiming to create a world without waste. These eco-friendly benches, are made from 50kgs of recycled plastic waste, have been installed in schools, colleges, public parks, and municipal offices across 10 cities in India, including Delhi, Mumbai, Kolkata, Chennai, Bangalore, Hyderabad, Ahmedabad, Pune, Dharamshala, and Lucknow.
Speaking on the campaign, Rajesh Ayapilla, Senior Director-CSR and Sustainability for Coca-Cola India and Southwest Asia (INSWA), said, “Our #BenchPeBaat campaign is a testament to our dedication towards sustainability, as we transform waste into meaningful community assets. These sustainable benches symbolize our efforts to reduce environmental impact.”
