Citroën, the renowned French automaker, has unveiled its ambitious Network Expansion Program. The initiative sets an audacious target of establishing 200 sales and service touchpoints across the country by the conclusion of 2024.This strategic maneuver represents a staggering 400% increase in Citroën’s network footprint, catapulting it from its current 58 touchpoints to a robust 200. The expansion rollout is poised to span over 140 markets, spanning from urban hubs to semi-urban and rural regions, effectively democratizing access to the Citroën brand experience for Indian consumers nationwide.
Shishir Mishra, Brand Director of Citroën India, expressed the company’s strategic vision, stating, “We are aggressively extending Citroën’s reach to consumers, transcending traditional Tier I and Tier II city boundaries. Our sights are firmly set on Tier III and even Tier IV markets, strategically chosen for their proximity to larger urban centers and their untapped growth potential.”The expansion plan is meticulously designed to cater to diverse market categories, introducing innovative smart retail formats tailored to local preferences and demographics. By investing in these regions, Citroën not only aims to capture emerging opportunities but also to contribute to the socio-economic development of smaller urban centers, fostering prosperity and inclusivity across varied geographical landscapes.
Earlier commitments from Stellantis, Citroën’s parent company, reinforce the brand’s dedication to the Indian market, with an additional INR 2,000 Crores investment injected earlier this year. As Citroën continues to expand its footprint and innovate its offerings, it remains resolute in its mission to transform and reach customers, making its products and services accessible to all segments of society.
