Centerfruit, the popular chewing gum from Perfetti Van Melle, has launched a vibrant new campaign aimed at reinforcing its position as the go-to brand for irresistible fruity flavor. The campaign, featuring the tagline “Kaisi Jeebh Laplapayee,” celebrates the brand’s unique taste with a fresh, humorous TVC directed by renowned director Prasoon Pandey. The ad showcases a stranded city lady racing against time to reach the airport, while a creative bullock cart driver uses his craving for Centerfruit to find an amusing solution, perfectly capturing the gum’s fun and flavorful essence.
Gunjan Khetan, Chief Marketing Officer at Perfetti Van Melle India, stated, “‘Kaisi Jeebh Laplapayee’ is more than a tagline; it’s an expression of Centerfruit’s irresistible taste.” Anurag Agnihotri, Chief Creative Officer at Ogilvy West, emphasized, “With this campaign, we aim to make tongues wag, both literally and figuratively, once again.”
In Kolkata, the new campaign is generating significant buzz, particularly among the city’s youthful population. Known for its love of flavorful products, Kolkata consumers are expected to embrace the fun and fruity experience that Centerfruit offers, enhancing its popularity in this competitive market. The campaign’s playful nature is well-suited to the vibrant and dynamic energy of Kolkata, positioning Centerfruit for continued success.
