CEAT Ltd., India’s leading tyre manufacturer, has been awarded the prestigious Deming Grand Prize, making it the first tyre brand globally to receive this distinction in 2023. The Deming Grand Prize is an honor for organizations that have achieved the Deming Prize and maintained their Total Quality Management (TQM) practices for over three years. CEAT has been on the TQM journey for over fifteen years and was the first tyre company outside Japan to win the prestigious Deming Prize in 2017.
Established in 1969, the Deming Grand is one of the longstanding quality awards presented by the Union of Japanese Scientists and Engineers (JUSE) for excellence in Total Quality Management. CEAT is one of only 33 companies worldwide to win this honour and the only tyre brand on a global stage.
Mr. Anant Goenka, Vice Chairman, CEAT Ltd., said “We’re deeply honoured by the Deming Grand Prize. This accolade underscores our unwavering commitment to excellence. Our gratitude goes to our invaluable partners and vendors for their steadfast support. This achievement inspires us to continue leading the tyre manufacturing industry worldwide, focusing on quality and customer satisfaction.”
