Canara Robeco Asset Management Company Limited (Investment Manager to Canara Robeco Mutual Fund), India’s second-oldest asset management company, is set to launch the ‘Nivesh Bus Yatra’—a more than 20-day-long investor education initiative across Odisha, starting today. The initiative’s objective is to demystify mutual fund investments and enhance financial literacy across the state. The bus will begin its journey in Bhubaneshwar, and then travel through, Cuttack, Puri, Berhampur, Sambalpur, and Rourkela, engaging with locals along the way.
“In today’s financial landscape, knowledge is as powerful as understanding. An informed investor not only makes better decisions for themselves but also strengthens the broader financial ecosystem. We are committed to making investment knowledge accessible and actionable,” said Rajnish Narula, Managing Director and Chief Executive Officer, Canara Robeco AMC. “The Nivesh Bus Yatra aims to bring financial education directly to communities. Having already reached states like Kerala, Punjab, West Bengal, Tamil Nadu, Karnataka, Telangana and Andhra Pradesh we are now taking it to Odisha—engaging residents from Cuttack, Puri, Berhampur, Sambalpur, and Rourkela, helping them simplify investing, dispel myths, and embrace long-term financial planning.” The Nivesh Bus will visit significant public spaces, engaging with local residents and offering hands-on learning experiences. Through interactive sessions and multimedia resources, it seeks to dispel common myths, provides a comprehensive explanation of mutual funds, and emphasise the benefits of consistent, long-term investing.
“We are committed to empowering investors by making financial knowledge practical and accessible. The Nivesh Bus Yatra is our way of taking this commitment to the ground— engaging communities directly and meeting investors in their own environments,” said Gaurav Goyal, Head – Sales & Marketing, Canara Robeco AMC. “Through this initiative, we aim to simplify mutual fund investing, offer actionable guidance, and address common misconceptions, helping investors build confidence and adopt a long-term approach to wealth creation.”The Nivesh Bus Yatra emphasises Canara Robeco AMC’s ongoing commitment to educate investor and encourage financial inclusion, particularly in emerging and underserved communities.
