BSA Motorcycles revives legacy with Scrambler 650 and Bantam 350; eyes high-value growth in premium segment

BSA Motorcycles has unveiled two new models — the Scrambler 650 and the Bantam 350 — marking a strategic expansion of its premium portfolio in the global two-wheeler market. With an eye on performance, design, and heritage appeal, the company aims to strengthen its foothold in the fast-growing modern-classic segment.

The BSA Scrambler 650 is equipped with a powerful 652cc engine delivering 45PS and 55Nm torque, supported by Brembo brakes, dual-channel ABS, and Pirelli Scorpion Rally STR tyres. Designed for versatility, it targets urban commuters and off-road explorers alike. Meanwhile, the Bantam 350 features a 334cc Euro 5+ compliant engine, producing 29PS and 29.62Nm torque. Its retro-modern styling and affordable pricing are aimed at attracting young, first-time buyers.

Commenting on the launch Anupam Thareja, Co-founder of Classic Legends said, “The BSA Scrambler 650 embodies the free spirit and sense of adventure that all our riders embrace when out on the road. Its dynamic design and unique aesthetic ensures it is both eye-catching and innovative in its performance; we hope riders will be encouraged to ‘try something different’ with this bespoke bike. Functionality and style go hand in hand at BSA; we create beautifully crafted modern classics and want riders to feel confident and exhilarated every time. The BSA Scrambler 650 is exciting, accessible, and fit for everyday journeys through urban jungles or on wide open roads – it takes on any obstacle in its path with ease.”

Anupam Thareja, Co-founder of Classic Legends said, “Today, with pride, gratitude, and a bit of audacious hope, I present not just a motorcycle, but a movement: the return of the BSA Bantam. What is the new Bantam 350? It’s not a relic, and it’s certainly not an imitation. It’s a vibrant, modern classic – built on the principles that made the original legendary – simplicity and pure riding joy at an attractive price. In a digital, distracted world, the spirit of motorcycling is shrinking and BSA is here to change that. The new BSA Bantam 350 is built to reignite that passion, especially in the next generation. With a price that invites everyone to start their own two-wheeled story, it’s more than a motorcycle – it’s a movement.”

In Kolkata, early dealer sentiment is optimistic. Retailers anticipate high demand from millennials and nostalgic buyers, noting the city’s strong affinity for British motorcycling heritage. The Bantam 350’s accessible price point and the Scrambler’s adventure appeal are expected to generate robust showroom footfall in the coming months, potentially reshaping the mid-size segment in the eastern region.