Britannia NutriChoice, one of India’s leading health-centric biscuit brands, has announced the launch of NutriPlus, a mobile wellness tracking app developed in partnership with Aktivo Labs. The initiative marks a significant step in the brand’s mission to make wellness tracking more accessible, intuitive, and smartphone-driven—eliminating the need for wearables or complex systems.
The NutriPlus app, accessible by scanning a NutriChoice biscuit pack, has already garnered over 1.5 lakh user sign-ins within a year. It provides a single, evidence-based NutriScore by tracking steps, sleep quality, fibre and water intake. Over the past year, the app has shown a positive shift in user behavior, with daily steps increasing by 10%, exercise time by 16%, and sleep duration improving from 6 hours 46 minutes to 7 hours 08 minutes.
ArchanaBalaraman, General Manager – Marketing, Britannia, stated, “NutriPlus has made wellness tracking simpler for everyone. We remain committed to helping individuals embrace healthier habits with ease.” NutriPlus now also offers personalized diet charts, positioning itself as a holistic, tech-enabled wellness companion for the modern consumer.
