Britannia NutriChoice, a prominent biscuit brand, has unveiled its latest innovation, the NutriPlus app. Developed in collaboration with Aktivo Labs, a leading health technology company, the app aims to simplify health tracking for users across India.With the prevalence of metabolic non-communicable diseases (NCDs) on the rise in India, the launch of the NutriPlus app comes as a timely solution. According to a recent report by the Indian Council of Medical Research (ICMR), millions of individuals are grappling with diabetes, prediabetes, hypertension, and related conditions. This burden not only poses challenges to affected individuals but also strains the nation’s healthcare infrastructure.
The NutriPlus app offers a revolutionary approach to health monitoring by providing users with a daily NutriScore, a single indicator based on parameters such as exercise and sleep duration. Unlike other health monitoring solutions, the NutriPlus app does not rely on wearables, making it accessible to a wider audience with just a smartphone.Prof. Richard Siow, Director of Ageing Research at King’s College London, UK, commended the collaboration, stating that it has the potential to raise awareness about lifestyle interventions to reduce the risk of age-related NCDs.Amit Doshi, Chief Marketing Officer of Britannia Industries, emphasized the brand’s commitment to providing better snacking options and empowering consumers in their pursuit of wellbeing.
Gourab Mukherjee, CEO & Co-Founder of Aktivo Labs, highlighted the app’s ability to harness real-time digital health data to help Indians lead healthier lives.Furthermore, the NutriPlus app incentivizes users’ participation by offering rewards and incentives as they progress through different levels of NutriScore. From exclusive vouchers to a chance to win an international holiday, the app ensures that every milestone in users’ wellness journey is celebrated and rewarded.
