BlueStone, a leading omnichannel fine jewellery brand in India, has introduced a unique offering called the ‘Big Gold Upgrade’. This initiative aims to provide modern jewellery designs at the best value, offering higher carat value alongside the latest designs while preserving the emotional significance of old gold.
The ‘Big Gold Upgrade’ is a significant move towards transitioning fine jewellery from lockers to wardrobes, allowing customers to swap their old gold for newer, more stylish pieces across 170+ BlueStone stores. The significant shift is that 18Kt Gold is now valued at 22kt, while 22kt is valued at 24kt. BlueStone’s core mission is to provide customers with the maximum value for their old gold, enhancing their cherished pieces with love and glam to outshine all expectations.
Head of Marketing at BlueStone, Harshna Pasari, said the Big Gold Upgrade is a shining example of their commitment to the ever-evolving needs of modern customers. They aim to introduce exquisite jewellery designs to their wardrobes while safeguarding the emotional and investment value of their old gold pieces.
