Blenders Pride Packaged Drinking Water has announced its headlining partnership with the Filmfare Glamour & Style Awards 2025, reinforcing its positioning in India’s premium lifestyle and fashion segment. The alliance brings together two established names—Blenders Pride with its legacy in fashion through the Blenders Pride Fashion Tour, and Filmfare, a longstanding authority in entertainment and style.
The awards this year spotlighted emerging icons through bespoke honors powered by Blenders Pride: Ishaan Khatter was recognized as the Face of Fashion, Tamannaah Bhatia as Most Desirable (Female), and Ananya Panday as Best Youth Icon (Female). Commenting on the partnership, Ishwindar Singh, General Manager, Marketing at Pernod Ricard India, said, “Blenders Pride has always been at the leading edge of fashion, style & glamour. Our association with Filmfare Glamour & Style Awards reflects our commitment to honoring those who set new trends and embody the stature of being The One & Only.”
The response reflects a growing appetite for branded lifestyle experiences. Retailers note that aspirational consumers, particularly young professionals and students, are increasingly drawn to products associated with premium fashion and celebrity culture, boosting demand for lifestyle-focused offerings. Pernod Ricard India, a subsidiary of Pernod Ricard SA, continues to expand its premium portfolio while maintaining focus on sustainability and responsible practices across key markets.
