Bangur Cement has announced an ambitious multimedia campaign, “Vote Solid, Desh Solid,” aimed at mobilizing citizens to actively participate in the upcoming elections. Serving as a follow-up to its highly acclaimed “Solid Ghar” initiative, the campaign leverages innovative storytelling to underscore the pivotal role of individual votes in nation-building.
The campaign, endorsed by Bollywood luminary Sunny Deol, emphasizes the analogy between constructing sturdy homes with Bangur Cement and fortifying the nation through electoral participation.
A cornerstone of the campaign is the “Vote ka Vachan” initiative, accessible through the dedicated website votekavachan.bangurcement.com. Here, citizens are encouraged to pledge their commitment to vote, with Bangur Cement pledging to donate 1 KG of cement for every pledge received. This cement will be channeled into social welfare projects, underscoring Bangur Cement’s dedication to community development.Mr. Neeraj Akhoury, Managing Director of Shree Cement, affirmed, “Bangur Cement’s ‘Vote Solid Desh Solid’ campaign epitomizes our mission to foster a progressive nation through inclusive growth. The ‘Vote Ka Vachan’ initiative reflects our commitment to societal welfare.”
