Aviva Life Insurance India has transformed the life insurance landscape with a groundbreaking commitment to customer wellness, transparency, and accessibility. Guided by a forward-thinking vision, Aviva has introduced innovative products and initiatives that set a new standard in the industry, aligning with the Insurance Regulatory and Development Authority of India’s (IRDAI) “Insurance for All” mission. At the core of Aviva’s approach is a focus on comprehensive wellness for its customers, anchored in five
key pillars: Physical Fitness, Mental Well-being, Proactive Health Checks, Balanced Nutrition, and Financial Security. “As a life insurance provider, we believe that true security is about more than financial protection; it’s about empowering our customers to lead healthier lives,” said Mr. Asit Rath, CEO & MD, Aviva India.
Aligned with IRDAI’s mission, Aviva is dedicated to expanding life insurance access across India, particularly in underserved rural regions. Aviva is revolutionizing customer experience through digital advancements like video KYC, allowing streamlined and secure onboarding for new customers. With these initiatives, Aviva Life Insurance is redefining what it means to be an insurance provider in today’s world.
