Amul’s Bengaluru market entry sets off storm

Amul’s announcement to enter the Bengaluru market with milk and curd has raised the political temperature in Karnataka, with the opposition Congress accusing the ruling BJP of hatching a conspiracy to kill the state’s formidable dairy brand Nandini.

Leader of the Opposition Siddaramaiah, who was the Congress chief minister from 2013 to 2018, said the Gujarat-based dairy brand had earlier attempted to enter the state but was thwarted by his government. He tweeted, “but now @BJP4Karnataka is welcoming them with open arms,”.

Siddaramaiah tweeted, “..they are now determined to destroy Nandini KMF – the brand built by our farmers.” Netizens launched a campaign on social media with #SaveNandini and #BanAmul, leaving the ruling BJP in a quandary ahead of the May 10 assembly elections.

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