Amrutanjan Healthcare’s menstrual hygiene brand ‘Comfy’ has surpassed ₹100 crore in revenue, driven by strong consumer adoption, grassroots initiatives, and competitive pricing. The brand, launched in 2011, offers a complete range of period care solutions, including sanitary napkins, tampons, menstrual cups, and period pain roll-ons, making quality menstrual hygiene products accessible to millions of women.
To further strengthen its presence, Amrutanjan is investing in a world-class sanitary napkin manufacturing plant. “Our women’s hygiene business is growing in high double digits, and we remain committed to expanding accessibility through superior yet affordable products,” said S. Sambhu Prasad, Chairman & Managing Director of Amrutanjan Healthcare.
A key factor in Comfy’s growth is its collaboration with Bella Premier Happy Hygiene Care, ensuring 80% better absorption than leading brands. The company has also leveraged digital engagement through e-commerce, social media, and the “Comfy Period Tracker” app.
