Amazon India is expanding its consumer awareness campaign, Mission GraHAQ, to the North-Eastern state of Mizoram to educate and empower customers about online purchasing while also creating a trustworthy and safe experience for digital shoppers. Amazon will create interactive radio shows that will air three times a week on All India Radio Aizawl.
Amazon will produce interactive radio programs that will broadcast thrice a week on All India Radio in mizo languages that are spoken in the region. The three-month-long campaign, launched on All India Radio on October 31, aims to proactively inform and educate consumers in Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim, and Tripura about safe online shopping and reiterate its commitment to protect consumers from bad actors. The initiative has opened avenues for many individuals to access vital information effortlessly, fostering a safer and more informed consumer environment.
Speaking about the campaign Mr. Lalmuansanga Ralte, Registrar, of Mizoram State Consumer Redressal Commission said, “I am happy to see Amazon launching its ‘Mission GraHAQ’ initiative to spread awareness across the northeast which has a fast-growing community of internet users.”
