Amazon opens its fulfilment capabilities for D2C brands with MCF

Amit Agarwal, Amazon’s SVP India & Emerging Markets, recently shared Amazon’s future outlook in India at the fourth edition of Amazon Smbhav Summit in New Delhi. He expressed excitement about the growth and long-term potential in the Indian market and the opportunity to serve millions of consumers and sellers in India. Amazon had recently announced an incremental investment of $15 billion in India across all its businesses by 2030 and will continue to be a partner in India’s growth in the 21st century. At the event, Amazon announced a series of new initiatives to boost India’s digital economy and exports, in line with its India Pledges. The company signed an MoU with India Post for an integrated cross-border logistics solution that will expand the e-commerce exports opportunity to lakhs of micro, small and medium enterprises (MSMEs) across the country.

Additionally, Amazon is engaging with Indian Railways’ Dedicated Freight Corridor Corporation of India (DFC) to enable its sellers to deliver faster to their customers across India. This makes Amazon the first e-commerce company in India to leverage the DFC for shipping customer packages through freight railway routes in India..

Amazon also announced that it will introduce a first-of-its-kind generative AI-based personal digital assistant for sellers called ‘Amazon सह-AI’ and opened its logistics and supply chain capabilities to direct-to-consumer (D2C) brands across India through multi-channel fulfilment capabilities. This will unlock the potential for small businesses to grow their business online.Amazon has made a commitment to India to digitize 10 million MSMEs, generate $20 billion in cumulative e-commerce exports, and create 2 million jobs by 2025. The company is on track to fulfill these pledges, and these announcements will play a key role in bringing Amazon closer to its goal.

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