Amazon India has extended its popular Smartchoice program to tablets, building on the success of the initiative in the laptop segment. The move aims to simplify the device selection process for consumers, particularly as the tablet category witnesses a 26% year-over-year growth in 2024.
The Smartchoice program curates expert-recommended devices based on user needs—be it for education, gaming, professional use, or entertainment. It eliminates the complexity of technical comparisons by offering performance-validated selections from top brands like Samsung, Lenovo, Asus, Honor, Acer, and HP.
“Customers often find it difficult to navigate tech specifications. Smartchoice transforms the purchase journey by aligning choices with user intent,” said Zeba Khan, Director of Consumer Electronics, Amazon India. Devices such as the Lenovo Tab Plus, Samsung Galaxy Tab S9 FE, and premium laptops like Acer Swift Go 14 and HP Victus are part of this curated line, bundled with benefits like No Cost EMI and bank discounts.
