Perfetti Van Melle India has launched a category-first innovation with Alpenliebe Eclairs Pop, India’s first liquid choco-filled lollipop, priced at just Rs 5. Positioned to appeal to teens and young adults, the product combines a chewy caramel shell with a flowing chocolate center—offering indulgence in a portable, impulse-friendly format.
Building on the legacy of Alpenliebe Eclairs, the new format is expected to energize the lollipop segment, which has seen rising demand for differentiated and immersive experiences. “This is a natural evolution of the choco-filled experience that consumers love,” said Gunjan Khetan, Director Marketing, Perfetti Van Melle India.
With the city’s strategic role in cross-border trade and a youthful customer base driven by students and tourists, early feedback suggests strong off-take potential. Retailers anticipate a sharp rise in shelf turnover, particularly at kiosks near educational institutions and transport points. Alpenliebe Eclairs Pop adds a fresh dynamic to India’s Rs 13,000 crore confectionery market, signalling the brand’s commitment to affordable innovation and youth-focused growth.
