Air India, a Tata Group-owned airline, has launched a modern brand identity and aircraft livery to represent a bold new India. The new look reimagines the iconic Indian window shape into a gold window frame, symbolizing a ‘Window of Possibilities’.
The new logo symbol, ‘The Vista’, is inspired by the gold window frame’s peak, symbolizing limitless possibilities and progressiveness. The aircraft livery features deep red, aubergine, aubergine, gold highlights, and a chakra-inspired pattern. The new ‘Air India Sans’ font combines confidence with warmth, positioning Air India as premium, inclusive, and accessible.
Air India is investing in guest experience to enhance service and strengthen its position as the preferred airline for travelers. The airline has acquired 470 aircraft from Airbus and Boeing and is undergoing a US$400 million refurbishment program. The airline has launched a new website, mobile app, customer contact center, and loyalty program, and expanded lounges at Delhi and New York JFK airports.Campbell Wilson, Air India CEO & MD, said: “Our transformative new brand reflects an ambition to make Air India a world-class airline serving guests from around the globe, and that represents a new India proudly on the global stage.”
