AWL Agri Business Ltd. (formerly AdaniWilmar Ltd.), one of India’s leading food and FMCG companies, has introduced a new entrant to its personal care segment – AlifeGondhoraj&Neem Soap – across West Bengal. The innovative product combines the zesty freshness of Gondhoraj lime with the antibacterial properties of neem, aiming to appeal to consumers who value nature-inspired skincare.
This launch underlines Alife’s focus on regional relevance and innovation. “Our latest variant is a tribute to Bengal’s beauty traditions. It reinforces our commitment to crafting locally relevant and effective products,” said Mukesh Mishra, Senior Vice President – Sales & Marketing, AWL Agri Business Ltd.
The product is backed by a 360-degree marketing strategy, including a high-impact TVC directed by Dibyendu Bose, digital engagement, cinema branding, and ground-level activations. Available through major retailers and e-commerce platforms, the soap is expected to bolster AWL’s presence in the home and personal care segment.
