Ahead of the festive Bihu season, Philips has launched its ‘Steam It Up’ campaign in Northeast India, introducing the Philips STH5000 Handheld Steamer as the ultimate style solution for celebration-ready outfits. Featuring regional icons Aimee Baruah, Nishita Goswami, and Barsharani Bishaya, the campaign positions the handheld steamer as an essential tool for quick, crease-free touch-ups on traditional and contemporary ensembles.
With a swift 30-second heat-up time and a powerful 24g/min steam output, the Philips STH5000 is designed for convenience, especially for delicate fabrics like the Mekhela Chador and silk kurtas. Nishita Goswami also visited top regional retailers, Electrocity and Maitree, to showcase the product’s ease of use and festival-focused appeal. Pooja Baid, Chief Marketing Officer, Versuni India, said, “Bihu is a time of joy and style. Our handheld steamer ensures consumers are always dressed to impress—effortlessly.”
Retailers noted a significant uptick in footfall and festive sales driven by the campaign’s regional resonance. The steamer is available across major retail outlets and online with exclusive Bihu offers.
