India’s leading tech-first insurance company, ACKO, has partnered with Assam’s independent music artist Sannidhya Bhuyan to launch a unique insurance anthem as part of its latest campaign, ‘Bima Korok Xurokhito Thakok’. As part of the IRDAI state insurance program, ACKO aims to accelerate insurance awareness among the audience and help achieve the regulatory body’s vision of Insurance for All by 2047.
Bhuyan, known for his multifaceted talents as a composer, writer, and singer, has created an engaging and impactful anthem focusing on the need and importance of insurance, presented in a rap format. The association aims to establish a connection with the youth of Assam and encourage them to invest in protection solutions from a younger age. Bhuyan expressed his happiness to be part of ACKO’s larger mission on insurance awareness and hopes his contribution makes insurance more accessible and relevant to the larger community.
Nitin Khanna, Senior Director – Brand Marketing at ACKO said, “Partnering with Sannidhya Bhuyan supports our mission to raise awareness about early insurance adoption. Sannidhya’s creativity and local influence will energize our ‘Bima Korok Xurokhito Thakok’ campaign, aiming to make insurance a talking point among the youth of Assam.”
