Abbott, a global healthcare leader, has initiated the ‘Chakkar Ko Check Kar’ campaign in India to spotlight the often-overlooked condition of vertigo, affecting nearly 70 million individuals in the country. Vertigo, characterized by a sensation of spinning, significantly impacts daily life but can be effectively managed with timely diagnosis and treatment.The campaign, featuring Bollywood actor and UNICEF India Ambassador Ayushmann Khurrana, aims to shed light on the challenges faced by vertigo patients. Khurrana shared his journey of managing vertigo since 2016, emphasizing the importance of resilience and proper medical care. “Dealing with vertigo has been a challenge, but finding the right medication and embracing meditation helped me manage my condition completely,” said Khurrana.
Dr. Jejoe Karankumar, Medical Director at Abbott India, highlighted the campaign’s goal to empower individuals with knowledge and tools for early detection and treatment. “Our survey with IQVIA reveals significant insights into how vertigo affects people’s lives across major Indian cities, including Kolkata,” said Dr. Karankumar.The survey findings highlight the personal and professional impacts of vertigo, revealing that anxiety, stress, and weather changes are common triggers. Despite the condition’s prevalence, only half of affected individuals receive treatment, contributing to misconceptions about its severity and management.
In Kolkata specifically, vertigo was found to affect professional performance and personal engagements significantly. Abbott has also launched an online assessment tool in multiple languages to aid early symptom recognition and support accessibility to care.
