Snap Inc. has reached a milestone of 200 million monthly active Snapchatters in India. Snap is investing in India through localized platform experience, content initiatives, and regional creator partnerships to reach this milestone. Snapchat has been successful in India, with 120 Million users watching content across Stories and Spotlight. Spotlight, Snapchat’s user-generated entertainment platform, is growing significantly, empowering creators to build audiences and make content creation monetizable.
Snapchat is a valuable partner for brands and partners due to its unique audience, brand-safe environment, and innovative advertising solutions. Indians have embraced AR technology and brands are using it to deliver creative storytelling. Snap will focus on providing the best experience for Indian Snapchatters through hyper-local content, home-grown creators, and immersive AR experiences. Now Snapchatters will have access to My AI, a chatbot customized for Snapchat. My AI can recommend birthday gift ideas for your BFF, plan a trip for a long weekend or even suggest a recipe for dinner. Snapchatters can also customize My AI with their own unique name and select a Wallpaper for their Chats.
